CMC Clients Say
CMC clients have discovered that the fewer different agencies handling their programs, the better. With CMC, the right hand does know what the left hand is doing. How many times has
your company experienced glitches at the least...major problems at the worst, when two or more departments or agencies didn't properly communicate with one another. Multiply that times 6 - 10 groups being involved in a new product
launch and the likelihood of mistakes is overwhelming. When CMC handles most or all of the integrated process, this lack of communication doesn't happen. Your time and headaches are minimized.
CMC Client Testimonials
"Renuzit®
has been associated with CMC for more than 14 years. During that time, our business on Adjustables has more than doubled.....and there is no question that the Renuzit® Craft Program CMC handles has played a major role among our heaviest buying segment - the crafting community.
After all these
years, we continue to be impressed not only with CMC's creativity in developing exciting new designs that stimulate crafting interest, but also their understanding of their role in the growth of our business. Effective promotions,
quality service and solid strategic partnering are the reasons we believe that CMC represents one of the best values that we can leverage in our consumer promotion mix."
Mark Preston,
Vice President & General - Air Fresheners
The Dial Corporation
"CMC has been an integral part of the Renuzit®
business. CMC's creativity, organization and thorough communication have made them invaluable in growing the Renuzit
® business, maintaining and gaining consumers. CMC offers craft suggestions, distribution ideas and does couponing and advertising for Renuzit®.
The relationship is interactive and positive, always leading us to better products and strategies. I would highly recommend CMC as
the company of choice to help in consumer promotion with the craft community."
Raylynn Dorny,
Assistant Product Manager
The Dial Corporation
"Black and Decker began a marketing partnership with CMC
when we realized that the greatest growth potential for our line of hot glue guns and glue sticks was in the craft industry.....we looked for a marketing partner that could provide excellent business strategies and the ability to
creatively execute those strategies in the craft marketplace. We found the ideal partner in CMC.
Our business grew significantly due to penetration of the craft channel. CMC developed a three point plan that included trade
show presentation, relationship development with key industry influencers and public relations activities that allowed us to move from our position as a recognized hardware leader into a role as a significant craft industry
supplier.
Those activities culminated......when we won a prestigious industry award for the most successful new product introduction of the year....CMC consistently delivered beyond what was expected and CMC's passion for
this business demonstrated itself in everything they did."
Jon Chamberlain, Marketing Manager
Black & Decker, Inc.
"We want to thank you...for all the hours and hours of time you devoted to this
project and for meeting all of those very tight deadlines when I needed models for photography, shows, etc. CMC's professionalism and knowledge of this craft business certainly shined through....and we were quite impressed and
thankful that you were working with us!"
Many Ann D. Blackburn, Director
Integrated Marketing
DMC
"How many ways can a client say thanks?....for the way you work with our internal people and
somehow allow us to think it is "our" idea that made something a success...the extra time you give....that turns into award-winning products....the way you spend time making sure the final product agrees with the vision....the way
you push toward a deadline and still produce creatively....the gracious way you allow us as a client to take industry credit for things that you actually did....on behalf of AMACO, may I say thank you for all the hard work....and
congratulations on a job well done."
Mark H. Lee, Vice President
Director of Product Development
American Art Clay Company
"How much I appreciated what you accomplished at the ACCI Show. Your work,
your talents and your market intuition came together and showed the craft world what you could do....If we can demonstrate that the designer is as important, if not more important, than the sales people and must be listened to,
then maybe we have done something worthwhile with lasting value for the craft industry."
Robert B. Ludlow, President
Bedford Industries, Inc.
"Cindy Groom-Harry®
and the CMC team are a pleasure to work with and that is certainly a big plus - especially during HIA when we spend much of our time together. Talking purely business, what I appreciate most about CMC is the consistent quality of value - added thought we receive."
Tim Bailey, National Sales Manager
Diamond Brands/Forster
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