craft as general consumer product promotion

opportunity
To target the demographic of craft consumers, develop
a promotion that would provide incremental sales and
expand the air freshener user base.

solution
Designed craft projects using the Renuzit Air Freshener.
Distributed over 8 million how-to sheets to consumers.
Provided dozens of TV appearances, numerous books
and video tapes. Designed and managed targeted
public relations and editorial campaign. Developed and
executed Dial School Program, in which 30,000 fourth
graders nation-wide received free materials to make
Holiday Renuzit Characters. Created on-pack and
national FSI offers.

result

Client directly attributed the significant increase in sales
to the craft program, which was renewed annually for
18 years - a promotion with unequaled longevity.

Project Design Project Sheets Booklets Promotional Offers Merchandising Magazine Editorial Website
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