Every project requires strategic planning. An assessment before jumping into
designing the product or promotion. Some steps may have already been accomplished.
Some may be provided by other resources.


Understand the motivation of the end user.
To assess their purchase intent. Early.
While we can still change the product.
To figure out what influences them.
And most important, to interpret their answers.
Yes isn't always yes. We have the right radar
to detect when it's actually no.