new company start-up


opportunity
To introduce new people to crafts, developing a whole
new group of people excited about crafting.
solution
Conducted multi-level focus groups, research, product development / sourcing and project design for kits used
in the home party plan. Assisted in recruiting and
training all consultants and branding, naming and
promoting the company.

result
Created a unique direct selling company that focused
on women connecting over crafts, with an emphasis on
releasing the creativity inside each person, through a
home party plan.