new market expansion
Introduce the work of craft industry artists into the gift and collectible market, creating a new division of our company.
Researched the gift industry. Worked with artists to develop eleven collectible product lines. Also developed a proprietary line of resin collectibles called "Igloo Crew", specifically for
the Alaskan Cruise Market. Manufactured locally and
expanded to Mexico and China. Built quality control systems.
Created marketing materials: newsletters, books, labels,
logos. Launched national advertising and PR campaigns.
Created member club with all the materials. Recruited sales
force working with reps nation-wide and designed
retail store displays. Built award-winning trade show
booths. Implemented mail order program, receiving and
shipping systems. Provided forecasting for production
and sales, financial planning and budgeting.
CMC experienced first hand, developing brands,
manufacturing, sourcing, managing sales reps, creating advertising and PR programs, and managing the financials.