new product launch
To expand the seasonal canning market of Ball Mason Jars
to a year-long need for the product through crafting.
Approached JHB with the idea of eliminating the seasonality
of their product. Immediately given funding. Conducted
national focus groups, researched current target markets
and opportunities for expansion into additional mass market retailers, designed kits, sourced components, wrote instructions, assisted with packaging. Executed full marketing plan including branding, public relations, magazine placement and product features in publications. Also licensed with
Disney to create kids' product line.
Created a solution to a seasonal product by developing
year-round craft products, reaching mass market and craft consumers: Wal-Mart, Jo-Ann Stores, Hobby Lobby.