new product launch
- opportunity
To expand the seasonal canning market of Ball Mason Jars
to a year-long need for the product through crafting.
solution
Approached JHB with the idea of eliminating the seasonality
of their
product. Immediately given funding. Conducted
national focus groups,
researched current target markets
and opportunities for expansion into
additional mass market retailers, designed kits, sourced components,
wrote instructions, assisted with packaging. Executed full marketing
plan including branding, public relations, magazine placement and
product features in publications. Also licensed with
Disney to create
kids' product line.
result
Created a solution to a seasonal product by
developing
year-round craft products, reaching mass market and craft
consumers: Wal-Mart, Jo-Ann Stores, Hobby Lobby.
